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Email Marketing vs Social Media Performance

Posted On Sunday, 17 March 2019


Email or social media: which one is better? With so many consumers on social media these days, you may be wondering whether email marketing is still effective. In this post, we’ll share the 2016-2019 statistics and forecasts for email marketing vs social media performance.

83% of marketers say that social media is important for their business. In light of these trends, some marketers are wondering, is social media to replace email?
As you can see, email marketing is more effective than social media across the board, with just one exception (sharing).

Email is still the most widely used channel at 2.6 billion unique users worldwide. That number is expected to continue to grow, reaching over 2.9 billion by the end of 2019. Research from ExactTarget reports that the majority of consumers check their email first thing, before anything else online.

Additionally, these email-first individuals tend to be more task-oriented online than the people who start their day on Facebook or Twitter. In other words, they are more likely to approach online interactions with the goal of finding deals, promotions, or new product information.

When asked how often they use email vs social media, consumers clearly prefer email with 91% saying that they use email at least once per day.

So most consumers check their email first and use email more frequently than anything else. But what exactly do they like to use email for?

It turns out that 77% of consumers prefer email over social media for permission-based promotional messages. That’s great news for email marketers!

However, you might think that people prefer social media when it comes to personal communication. After all, that’s what social media was made for! But that is simply not the case.

Even when it comes to personal messages, consumers still prefer to use email.

Bottom Line (in the words of ExactTarget): “Email is not only alive– it’s the number one direct channel in terms of daily use and consumer preference for both personal and marketing communications.”

Which Drives More Sales: Email or Social Media?

As a marketer, you may fear that your subscribers will be upset with you for sending them “salesy” emails. But according to the ExactTarget survey, consumers actually feel that it is completely acceptable for marketers to send them promotional messages via email.

On the other hand, they feel it is far less acceptable for companies to send them promotional messages via social media.

Deals and discounts are important for driving sales, so where do consumers go to look for them? When people want to find a special deal, email is the go-to channel.

44% of users check their email for a deal from a company they know, whereas only 4% will go to Facebook.

So consumers are totally fine with receiving your promotional emails, and they actually want to find deals in their inbox. But do these promotional emails really work to drive sales?

YES.

66% of consumers state that they have made a purchase as the result of a marketing message they received by email.

On the flip side, only 20% of them have ever made a purchase resulting from a Facebook promotion, and a mere 6% ever purchased something resulting from a Twitter promotion.

Marketers confirm that email is definitely the best channel for generating sales. According to the latest McKinsey iConsumer survey, email is still a significantly more effective way to acquire customers than social media.

Which Has Greater Reach: Email or Social Media?

Although email is the best way to make sales, you might think that social media has the greater reach. However, it doesn’t.

Email reaches 79% of the people you send it to (this is the global, average inbox placement rate). On the other hand, Facebook’s organic reach has declined to about 1-6%, depending on your total number of fans.

That means only 1-6% of your Facebook fans will actually see your posts!

In order to increase your organic reach on Facebook, people have to actually engage with your posts, and this can be difficult to accomplish. But with email, you can increase your inbox placement rate simply by following best practices to make sure your emails don’t go in the spam box.

Twitter’s organic reach is more variable, but the highest reach is reported to be somewhere around 30%. That’s better than Facebook, but still pretty poor in comparison to email.

Bottom line: Email has far greater reach than social media.

Which Has Greater Reach: Email or Social Media?

Although email is the best way to make sales, you might think that social media has the greater reach. However, it doesn’t.

Email reaches 79% of the people you send it to (this is the global, average inbox placement rate). On the other hand, Facebook’s organic reach has declined to about 1-6%, depending on your total number of fans.

That means only 1-6% of your Facebook fans will actually see your posts!

In order to increase your organic reach on Facebook, people have to actually engage with your posts, and this can be difficult to accomplish. But with email, you can increase your inbox placement rate simply by following best practices to make sure your emails don’t go in the spam box.

Twitter’s organic reach is more variable, but the highest reach is reported to be somewhere around 30%. That’s better than Facebook, but still pretty poor in comparison to email.

Bottom line: Email has far greater reach than social media.

Author: Mary Fernandez

7 Best Email Marketing Services for Small Business


Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. In this article, we will review the 7 best email marketing services for small businesses.
Why Choosing The Best Email Marketing Service is Important?

Email marketing is one of the most cost-effective marketing tools for small businesses. According to the Direct Marketing Association, email marketing on average sees a 4300 percent return on investment (ROI) for businesses in the United States.

This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers. Not convinced on email marketing? See these 6 reasons why building an email list is so important today. It’s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered. If you aren’t careful, then you will end up paying a lot more money for fewer features and terrible deliverability (which causes you to lose even more money). A good email marketing service enables you to create highly engaging emails. It also allows you to manage your contacts, segment users into groups, and track the performance of your email campaigns. Most importantly, a good email marketing service ensures that your emails do not end up in the spam folder. Having said that, let’s take a look at some of the best email marketing service providers and how they stack up against each other.

1. Constant Contact

 Constant Contact is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service. You can easily manage your email lists, contacts, email templates, marketing calendar, and more. Each account gives you access to easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.

Their Email Plus accounts also come with powerful features like email automation, surveys & polls, coupons, online donations, and subject line A/B testing to maximize your open rate. Constant Contact offers unmatched support with live chat, phone calls, email, community support, and a vast library of helpful resources. Aside from online training, they also offer in-person live seminars across the United States. This allows small businesses to quickly learn the basics of email marketing and start using it to grow their business like a pro. For all the reasons above, we rate Constant Contact the best email marketing service for small businesses. Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $20/month. WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.

2. Drip

Drip is a powerful email marketing platform for eCommerce, bloggers, and marketers. They offer a wide range of tools to make marketing automation and personalization easy. They offer seamless integration for all popular website builders including WordPress and WooCommerce. This allows you to easily add sign up forms to your website and capture more leads. What sets Drip apart from the competition is their intelligent marketing automation tools, smarter email segmenting, list groups, and a visual workflow builder. These features allow you to reach targeted customers in your email list to get more sales. Support options at Drip include live chat support, webinars, automation training, detailed courses, free guides and excellent documentation. We use Drip for several of our businesses because it allows us to connect, engage, and relate to every customer on a personal level with smarter eCommerce marketing automation. We believe Drip is the best email marketing software for eCommerce websites and business owners who want more advanced tools. Drip offers a free account for up to 100 subscribers. After that their plans starts from $49 / month which includes all their features.

3. ConvertKit

ConvertKit is a robust email marketing platform for professional bloggers, authors, and marketers. It is extremely easy to use and incredibly powerful. ConvertKit allows you to easily offer content upgrades and incentives with email signup forms. It also comes with easy to manage auto-responders allowing you to send drip emails. With ConvertKit, you can easily segment contacts into those who are interested and those who have already purchased. This helps you increase conversions with automated emails that feel personal. ConvertKit offers email based support and have extensive knowledge base with great learning material. A lot of ConvertKit features are specifically designed for creators and professional bloggers that’s why we rate them the best email marketing service for professional bloggers. ConvertKit offers a 14-day free trial, and their pricing starts from $29/month. They also offer a 30-day refund policy.

4. AWeber

AWeber is one of oldest and most popular email marketing service providers in the world. They offer a wide-range of tools for small and medium sized businesses to manage their email marketing. Getting started with AWeber is easy. It connects seamlessly to most platforms including WordPress. For detailed instructions, see our ultimate guide on how to connect AWeber to WordPress. You get access to ready to use email templates, list management, autoresponders, and email tracking with detailed insights. Support options include live chat, phone support, email support, live webinars, and a vast library of how-tos and tutorials. AWeber offers a 30-day free trial. After that, their pricing starts from $19/month. You can also signup for quarterly or annual plans to save even more.

5. SendinBlue

SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest growing email marketing platforms in Europe. It is an extremely easy to use platform with excellent tools to create beautiful and highly engaging emails. Their simple drag and drop tools are perfect for beginners with no experience in email marketing. SendinBlue includes beginner-friendly automation tools that allow you to send transactional emails, create workflows, and segment users. It can also select the best time to send email using their AI algorithms. SendinBlue offer a completely free email marketing plan that lets you send up to 300 emails per day, but all your emails will have their branding. Paid plans start from $25 per month. You can also include SMS to your account, but the pricing will vary based on your sending requirements.

6. GetResponse

GetResponse is another very popular email marketing solution. It is extremely easy to use and simplifies email marketing for small businesses and absolute beginners. It comes with some amazing marketing automation tools which allow you to create smart automated campaigns. With their drag and drop builder, you can create campaigns, segment contacts, and send content designed for specific groups. These tools help you create effective campaigns to boost your profits.

GetResponse comes with beautiful responsive forms, landing pages, A/B testing, tracking, and autoresponders. It also integrates with third party lead generation software like OptinMonster, SalesForce, Google Docs, ZenDesk, etc. Support is provided by phone, live chat, and email. Their help section is full of free learning material including videos, webinars, how-tos, guides, etc.

GetResponse offers a 30-day free trial. Their pricing starts at $15/month.

 7. Mailchimp

Mailchimp is one of the most popular email marketing service providers in the world primarily because they offer a forever free email marketing service plan. Mailchimp comes with an easy email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. It also allows you to setup delivery times based on user’s timezones, and you can setup segmenting based on geolocation. You can easily integrate MailChimp with WordPress, Magento, Shopify, and many other platforms. If you are using WordPress, then see our ultimate guide to using Mailchimp and WordPress for detailed instructions. When it comes to marketing automation features, Mailchimp platform is quite limited when compared to other providers in our list such as Drip or ConvertKit. In the recent years, Mailchimp has attempted to add many of the “advanced” features, but having tested many of these, they’re not truly advanced. Mailchimp support is offered by email, live chat, and a large tutorials knowledge-base.

Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only, and you may find it not as helpful.

Their paid plans start from $10/month for up to 500 subscribers, and the pricing increases in the increment of 500 subscribers.
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